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Signature Scents
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silent vow - out now
silent vow - out now
TRY GENTLY
A FIRST WHISPER OF FRAGRANCE
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Our Fragrance
Shop the look
Shop the look
Shop the look
Shop the look
Shop the look
Limited time only
dear empathy – now 20% off
Shop our signature summer scent dear empathy — now 20% off. Only for a limited time.
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project
IJM x equality
Join us in supporting IJM in the fight against modern slavery. Through our partnership with the International Justice Mission (IJM), we’re helping to free children and families from forced labor and trafficking, bringing perpetrators to justice, and rebuilding communities. Together, we stand for freedom.
Purposeful Design
Each fragrance reflects a clear and contemporary design language, reduced to the essential, shaped by honesty and rooted in our values. Every detail, from the scent to the bottle, follows a simple and natural aesthetic. Thoughtfully designed and carefully made in Germany.
Exceptional Ingredients
We work exclusively with high-quality raw materials and natural essences, sourced with great care and intention. Every fragrance is developed through a mindful process that values origin, craftsmanship, and composition. From the first idea to the final scent, each step reflects our commitment to purity, responsibility, and lasting quality.
Values in Motion
Equality stands for conscious and sustainable creation, driven by the belief that fragrance can carry meaning and inspire change. All our perfumes are gender-neutral and invite new ways of thinking about identity, connection, and presence. More than just scent, they are part of a cultural shift toward awareness, inclusivity, and responsibility.
equality. is not just a perfume but a statement.
Find Equality near you
You can experience our fragrances in over 100 selected concept stores and boutiques. Use our Lacator to discover a store near you and explore Equality in person.
“If a fragrance could influence others, this one would gently stroke them to death. Equality radiates love and a generous dose of positive energy.”
VOGUE
“It smells good — damn good, actually. But just as important is the message sealed inside the bottle by the brand Equality: more tolerance, openness, and acceptance.”
ESQUIRE
“A unisex fragrance with a message. Whoever wears it sends a clear signal for equality.”
WOMEN’S HEALTH
A Scent with Purpose
Equality was born from the idea that fragrance can be more than scent — it can be a statement. With equality edp, the brand introduced its very first perfume: a quiet manifesto in a bottle, launched with the intention to create space for empathy, awareness, and dialogue.
The Call for Connection
With dear empathy, the story unfolded. A soft, emotional fragrance that encouraged compassion and presence. It laid the foundation for Equality’s vision: to turn everyday rituals into moments of meaning and to speak through scent — with purpose.
Strength and Imagination
Unbroken followed, celebrating quiet resilience, followed by a child’s mind, a tribute to openness and wonder. These fragrances expanded the narrative, showing that emotion, design, and depth can coexist — and that scent can reflect who we are.
A Lasting Commitment
Silent Vow marked a return inward — a personal promise, bottled. Made entirely in Germany and rooted in sustainability, it reflected everything Equality had grown into. Today, the journey continues in over 100 stores — still independent, still intentional.
